Jun Nakajima

Senior Director, Industries Transformation, salesforce.com Co.,Ltd.

Biography

As senior director of Industries Transformation, Jun Nakajima is in charge of financial service sector and leads digitalization of financial institutions. With over 20 years of professional experience in multiple industries in retail banking, consumer finance and cards areas, he has been driving business and transformation as a consultant through leading large- scale multi-year SI projects.

Sessions

Customer Engagement Transformation by Salesforce & Its FinTech Ecosystem

Description

Financial industry is facing various business challenges such as continuing ultralow interest rates, depopulation/aging, diverse lifestyle, work style reform, rapid digitization and entrants from other industries. In order to survive this critical situation, it is necessary for financial firms to grasp customer needs and offer personalized service quickly by utilizing customer information and supporting mobile and omni channel efficiently. We will show examples such as the use of “MT LINK” (financial data platform) provided by Moneytree designated to grasp detailed customer needs and present how Salesforce and eco system support digital transformation in financial firms.